Welcome to Parsans LLC
At Parsans LLC, we specialize in connecting buyers and sellers within the beverage industry, particularly focusing on expanding Continental American brands into Michigan’s retail market. Whether you’re a manufacturer or importer looking to sell in Michigan, we create demand and drive sales by leveraging our deep understanding of Michigan’s micro markets.
Our Core Mission
We focus on promoting your brand in the retail space, ensuring your product stands out without the clutter of a large portfolio. We provide targeted, personalized attention to your product, making it the star of the show.
Why Parsans LLC
Exclusive Focus on Your Brand
As a new company, we start with a small, selective portfolio. This means your product gets more attention and a stronger push in the Michigan market.
Strong Footprint in Michigan
We are deeply entrenched in various micro markets across Michigan, providing the local expertise and connections needed to drive your brand’s growth.
Specialized Experience in Liquor Sales
With over 10 years of experience in selling liquor and alcoholic beverages within retail stores, we understand the dynamics of the industry. Our knowledge allows us to create effective strategies for increasing product visibility and sales.
Our Services
Market Entry and Demand Creation
If you’re a company that hasn’t yet ventured into Michigan’s market, we’ll help you create demand and generate sales by marketing your product across retail stores.
Sales and Marketing
Commission-Based Success
Our Expertise
Small, Focused Portfolio
Unlike larger companies with a vast array of products, we prioritize your product. This means it gets more attention and better promotion in Michigan’s competitive retail market.
Local Expertise and Connections
Our footprint in Michigan’s micro markets gives us unparalleled access and insight into what works locally, ensuring we can effectively promote and sell your product.
In-Depth Knowledge of Liquor Retail
Selling liquor and alcoholic beverages in retail stores requires specialized knowledge. With our team’s expertise, we ensure your product reaches the right audience and achieves optimal visibility.
Meet Our Team
Sanya Chhabra
Co-Founder
Master’s in Finance, with a strong background in financial strategy and market analysis. Sanya brings a wealth of knowledge in building efficient business operations and optimizing growth strategies for brands.
Paras Chhabra
Co-Founder
Bachelor’s in Supply Chain Management and Marketing. Paras has over 10 years of hands-on experience in the retail liquor industry, ensuring that Parsans LLC operates with an unmatched understanding of the market dynamics.
Let’s Grow Together in Michigan!
Ready to take your product to the Michigan market? Connect with us to discuss how we can partner with you to accelerate your brand’s success in this lucrative market.